Think Smarter on… Starting Up: The Reading List
If you’re looking for inspiration whatever you’re starting up this January, help is at hand in the form of the Think Smarter reading list. For a chance to win the whole set, sign up to the Think Smarter newsletter.
In The Lean Startup, entrepreneur Eric Ries proposes a scientific approach to starting your business for maximum efficiency, creativity and innovation. Not just for new business owners, the practices he proposes can be used in companies of all sizes.
Nicholas Lovell’s The Curve uses real life examples to answer the question of how to make money from your fans. Read Nicholas’ tips to kick-start your startup in 2015, and why you need to watch Ghostbusters to see what working in a startup is really like.
New year, new job? If that’s the case, take a look at Why You? by entrepreneur and recruitment expert, James Reed. The book takes your through how to answer over 100 interview questions, from the mundane to the blue sky.
It’s official, we’re hooked on our technology. Nir Eyal’s Hooked explains how to find and use habit-forming opportunities, and how to use these to build viable products. Listen to Nir on how to live in harmony with our technology, exclusively for Think Smarter.
In the words of Guy Kawasaki; for entrepreneurs, social media IS marketing. Take a look at The Art of Social Media for his ultimate guide to tweeting, posting, pinning and more, along with Guy’s Twitter interview for Think Smarter.
To help you make the most of 2015, we’re devoting this January to sharing exclusive writing from some of our biggest smart thinking authors. Sign up to the Think Smarter mailing list and you’ll get a weekly digest straight to your inbox every Saturday this month, as well as monthly newsletters throughout the rest of the year.
Penguin Blog 