On the day of the release of the ninth Wimpy Kid diary, we asked Jeff Kinney, creator of The Wimpy Kid for an exclusive interview. He did one better and had a tête–à–tête with Greg Heffley AKA The Wimpy Kid about what it’s like being the most famous kid in the playground.
Jeff Kinney: You’ve always said you wanted to be rich and famous. How’s that working out so far?
Greg Heffley: The famous part is working out pretty good, but somebody printed a few million copies of my journals and I haven’t seen a dime. Somebody’s making money here, and it isn’t me. I’ve got my lawyers working on it.
JK: What’s it like having your own float in the Macy’s Thanksgiving Day Parade?
GH: First of all, it’s a giant helium balloon, not a float. There’s a difference. I was happy about the whole idea until I found out my nose would be a few feet from Kermit the Frog’s rear end. This year either my balloon’s up front or I’m gonna pop it.
JK: What do you think of middle school so far?
GH: It’s all right, but I feel like I’ve been in middle school for, like, seven years.
JK: How much longer do you think people will be interested in reading about your life?
GH: There are, like, what, 200 Baby-sitters Club books? I’ve barely gotten started.
JK: What’s next for you?
GH: I’ve been talking to my people about expanding my brand. Next step is reality TV—and I’m launching a personal fragrance in the third quarter of next year.
JK: What’s your dream product?
GH: My own Ben and Jerry’s flavour: Dairy of a Wimpy Kid.
JK: Is there any merchandise you won’t agree to?
GH: My agent came to me with a proposal for Wimpy Kid–branded swim nappies. Once you go down-market, it’s hard to go back up.
JK: You’re almost out of colours for your book covers. What are you going to do next?
GH: I’m thinking metallics, denim — different materials. Book 20 will glow in the dark, if we can get the costs down.
JK: Do you feel like you’re the master of your own destiny, or does it seem like there’s a 43-year-old man making all of your life’s decisions?
GH: Alright, this is getting a little weird. This interview is over.