Yesterday I sold some books.  Obviously, in a fundamental sense, that's what everyone at Penguin does every day (and if they don’t think that’s what they do, I think the Boss might like a word…), but I mean I really sold some books because I, and the rest of Team Pop, launched the new, and pretty fabulous (even if I say so myself) Penguin Pop-up Shop! In the forecourt of Penguin Towers at 80 Strand, with the twinkly, hilarious genius that is Eoin Colfer (more on that later). The shop had been a long-time coming.  Seriously long – we had the first meeting in 2011 – but I felt the hours and hours of talking through design iteration after design iteration and the merits of pedal-power versus scooter-speed were well worth it when I took my first cash sale.



The shop made its debut in bright sunshine (amazingly!) and a queue of people were quickly lured in off the Strand by the dazzling orange, the beautiful books (naturally) and the aforementioned Artemis Fowl creator, Eoin Colfer, who officially declared the store open (and was kind enough to sign a few volumes for the first customers too).

Designed by the brilliantly talented Shell Thomas and brought to life by producer Mick Glover, the look of the shop has gone through a number of transformations, from a standalone bookcase for readers to browse, to what it is now – a transportable, scooter-ised shop-front (we have plans for the shop to travel around A LOT). It was the orange Swifty scooter that eventually won us over; there aren't many things cuter than a Penguin on wheels.

Preparations for the shop’s launch were pretty hectic – particularly as the vinyls you can see on the shop only arrived at 4pm on Thursday.  We spent the last week making a number of last minute adjustments (you know, little things like taking the height down by a couple of inches to GET IT INTO THE LIFTS!  Stress?  You have no idea.) but, on the day, the shop did us proud. The reaction from readers was fantastic and Eoin Colfer reckons that every author should have one of their own.




So, it’s ready, it’s rolling, and it’s probably popping up at a festival near you soon – follow @penguinukbooks and track it down (I’ll be the one with the big, proud mummy, smile).

Lorna Broomfield
Communications Executive


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Join the conversation! 23 Comments

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